1,000 subscribers and 4,000 hours in 12 months
YouTube had already tightened the monetization rules by not allowing channels with fewer than 10,000 views to display ads. The platform now replaces this rule with two other conditions: channels must now be watched by at least 1,000 subscribers and have 4,000 hours of views on their videos in the last 12 months.
2 new retroactive rules, from February 20th
These rules are retroactive: from February 20, 2018, YouTube channels that do not meet these two conditions will no longer be monetized.
a. 4000 watch hours in views
b. Get 1000 youTube subscribers
Both of these criteria are expected to significantly reduce the number of channels eligible for YouTube Partner Program ( YPP ). YouTube believes that these criteria are more credible than the “10,000 views” – which could be more easily achieved or even bought by unscrupulous creators.
A big impact for YouTubers
These two criteria are restrictive, but YouTube also indicates that it will be attentive to other signals to check the quality of the channels (reports, etc.).
Regarding the impact of this decision, the platform warns that it “will affect a large number of advertising-eligible YouTube channels.” YouTube is trying to calm discontented creators by stating that “in 99% of cases, affected channels earn less than $ 100 a year (less than $ 30 in 90% of cases) . ” Not sure that this is enough to calm the groans of YouTubers.
Google Preferred also concerned
The YouTube Partner Program is not the only one affected by this tightening of eligibility criteria: Google Preferred will no longer automatically display content based on popularity, the content will be manually reviewed for advertisers to be assured of the quality of the content. contents with which they are associated.
How to get 1,000 subscribers and 4,000 hours of viewing to monetize your YouTube channel?
It’s possible, you can do it if you follow the basic rules on YouTube.
In this article, I’m going to show you the 4 YouTube fundamentals to follow for your channel to reach this goal of 1,000 subscribers and 4,000 hours of viewing.
Fundamentals 1: Consistency is essential
All right, among the fundamental YouTube, you really need to be consistent and consistent.
Consistent and consistent, it means: keep a schedule of your YouTube posts and maintain a broadcast frequency, how often you download, you’re always going to do it and stick to it.
In the last video, I watched the comments of many people who talked about things they had been doing on YouTube for 10 years and I realized that some people still do not follow the YouTube fundamentals.
For many of these channels, if you dig really deep, they have not consistently downloaded videos in those 10 years, or they have a ton of videos, but they only have a few minutes of viewing in 12 months, which is a real problem!
So the first fundamental rule on YouTube to have 1000 subscribers and 4000 hours of viewing is consistency.
You really need to find a niche that works with your schedule, but do it more than once a month!
If you want to grow fast, do it as often as you can, so you do not run out.
So you have to find a day that suits you and be consistent. Make these downloads on the day you chose, and be ready to do that for the next 12 or 18 months, so you can grow on YouTube faster and have the 1000 subscribers and 4000 hours of viewing required for YouTube monetization.
So to know the number of hours of viewing, go watch your Analytics.
Fundamentals 2: Relevance
Now, let’s move on to the next fundamental rule on YouTube to have 1,000 subscribers and 4,000 viewing hours related to relevance.
So, you may have heard people talk about relevance, including the relevance of keywords and YouTube SEO.
SEO means “Search Engine Optimization”, you are trying to give enough information to YouTube, so when people search for a subject, YouTube knows that your video is responding to that request.
One way to do this is to try to make the metadata as relevant as possible for this research.
So, how do we do that?
We must first understand exactly what people are looking for, and then we must match all our metadata to these search terms.
The goal is for your videos to be in the search rankings, so that people can find them, and you can start the growth process to reach 1,000 subscribers and 4,000 hours.
I did a number of videos on keyword research.
You can watch this video here, “Rank your videos on the front page of YouTube.” That way, I can assist you in developing your YouTube SEO, showing you how to optimize the search for your keywords.
Another thing you need to focus on is branding and thumbnails.
Fundamentals 3: Branding & Thumbnails
So the third of YouTube fundamentals is about your branding and your thumbnails.
Your thumbnails are extremely important. By working on improving your thumbnails, highlight the identity of your brand.
The branding or branding of your channel’s home page should be linked to the theme and color code you have with your thumbnails, so people know they’re all from the same place, and that people can recognize your content.
I advise you to use custom thumbnails.
So if you have not started doing it yet, I put here a video, to make your own thumbnails, using tools like TubeBuddy or other tools, which can help you build more engaging vignettes to avoid people scroller on their phone, or browse their PC or Mac, and get them to click on your video.
Let’s continue moving towards our target 1,000 subscribers and 4,000 hours and move on to fundamentals 4.
Fundamentals 4: Commit to Training and Continuous Improvement
The number 4 fundamentals YouTube is to commit to training and continuous improvement on YouTube.
And you’re going to be amazed at the progress you’ve made if you look back, say, a few months back, if you’re reviewing an old content you’ve done.
So the aspect you really need to focus on is a continuous improvement on YouTube. You just do not want to have a whole bunch of similar videos with the same quality.
So every time you post a YouTube video, try to improve a domain.
But if you focus on continuous improvement on YouTube, never leave something you’re not completely happy within a video that prevents you from downloading it, because consistency is the most important.
So do not get carried away by “Hey, my picture quality is not as good as I would have liked, or my lighting is not perfect, or I did not like the way I did say something”.
Download this video, learn from it and go on to your next video, and you will continue to grow.
Ok, to sum it up, to help you follow the good fundamentals, remember the 4C Formula. Concentrate on consistency, learn how to rank your videos on the first page of YouTube, be consistent between your brand and your thumbnails, and finally get better on YouTube.
If you want to see how to have 10 times more YouTube views and create a profitable business with videos that sell without having to sell, I have the pleasure to offer you a free training, easy to follow step by step.
All your videos together must have 4000 watch hours in views:
Drilling on Youtube takes time, but is terribly rewarding for career. We personally invite all artists to work on their video strategy today, so they could get all their videos together watched for 4000 hours and more in views. Do not forget to use this great digital promotion platform.
If you’d like to monetize your videos and learn more about the YouTube Content, check out our posts.
