- Significance of Phase 1 & Wrapping It Up
- The ‘Why Do [Undesired Outcome]’ Framework
- Example 1: Why Do Startups Fail?
- Example 2: Why Don't People Like Me When I Speak?
- Example 3: Why Does Facebook Keep Shutting Down My Account?
- Example 4: Why Can't I Get A Job With My Art Degree?
- Example 5: Why Do People Get Addicted To Smoking?
