If you are starting out your journey as a coach, mentor or education broker, I recommend you to start with WhatsApp group Funnel Going forward you can switch to other funnels. In WhatsApp group you can add 256 participants In a Telegram group, you can add upto 2 lakh people and the best part is phone numbers are not shared. What to do next? 1.) Run Ads If you are either run on Facebook or Google or both by split 50% budget to each. Later, after analysing which is better for you increase the budget for that platform. However, don't become dependent on any single platform and stop the other. After analysing of needed make the ratio 70% and 30% but don't stop on any. 2.) Get people registered 3.) Ask them to join the group on either WhatsApp or Telegram 4.) Engage with them Let's suppose you invest Rs. 10,000 in Ads and cost per lead is Rs. 25. Then you get 400 people. Not everyone out of this 400 will join your group. This 256 participants WhatsApp group will suffice. Since you have their contact number, you may also send them text messages. The best part about WhatsApp group is your mode of communication is totally free. Ensure the privacy setting is such that only admins can send messages and add value regularly. However, daily have a small window wherein you'll solve queries in the form of a voice note. This will help you connect with individuals at a personal level. Further, daily morning you can broadcast a message and allot them a task. You can also have digital badges to highlight the action takers regularly. This will give your audience a sense of recognition. They'll also share the badges on their social media which will give you word of mouth publicity. Now is the time for you to invite your participants to a webinar. To be more precise those who complete tasks and come to your webinar have me probability of getting themselves associated with you or your offering.