In this episode of Figuring Out, Raj talks with Co-founders of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee. From starting fresh and making a huge breakthrough in the Indian cosmetic market, Vineeta and Kaushik have several lessons to share for budding entrepreneurs. Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics. She is a mother of two boys under 10 and alumnus of IIT Madras and IIM Ahmedabad. She is a role model for many of her millennial customers today Kaushik Mukherjee is the Co-founder & COO of SUGAR Cosmetics. He is a TEDx Speaker and alumnus of BITS Pilani and IIM Ahmedabad. He is also an Ironman triathlete and marathoner. SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Scaled from INR 0 to 100+ Crores in turnover within 4 years and currently available online and 1000+ retail outlets. Watch the video till the end and subscribe to the channel for more pieces of value like this!